I’m not at the Esri User Conference this year, but from some of the pictures that were tweeted at the map gallery last night, there came a need to write a post. Here’s what you’ve got to do if you want to make an award winning poster:
#1 Have ONE single message that you are trying to get across
#2 DO NOT cram every nuance of your research from the past 4 years onto that 60 x 40!
#3 The point of the poster is to teach someone ONE thing, not show off how much you know
#4 Make a dramatic graphic statement that looks different from the maps around you. This is a sure-fire way to get your map noticed.
#5 That drama needs to highlight your SINGLE teaching point
#6 You can have some extra details but they need to recede into the background and not compete with the SINGLE teaching point