What if we used maps to “sell” an idea in the same way that newer websites are selling their products? This approach would be a hybrid between what some are calling “story mapping,” and small multiples, set up in such a way as to quickly convey your idea while visually explaining each component. You could argue it is also like a very simplified poster presentation.
Take a look at part of the AWS Lambda landing page:
Here’s an example mock-up showing how we could apply the pattern shown above to a map project:
Essentially what it comes down to is a highly organized, static, presentation of complex data with annotations to help the map reader understand the issues while also giving them the visuals to absorb the information. You know what they say:
Give a person a map and they’ll click away; give a person a story and they’ll stay.
(Ok, I said that.)